What was happening?

On the 10th of March 2018, the interiors of City of Gdynia Museum filled with guests. The organizer – Personal Branding Polska – prepared, for the fourth time, remarkable event – Marka Wpiera Marke fashion show. MwM is the show of Polish designers, including both young generations, as well as experienced fashion brands.

Marka Wspiera Marke fashion show received, once again, honorary patronage of the President of the City – Wojciech Szczurek.

The event was divided into 3 parts.

The first one belonged to young generation designers. We could see diploma collections in following order, by Daria Grabowska and by Anna Maria Zygmunt-Lemkowyna. Both ladies are graduates of the Cracow School of Art & Fashion Design, and both were highly recommended by its faculty members.
In the second part of the show, the catwalk was given to experienced brands with substantial oeuvre.

Hojnatzka, who attended the third edition in the part for graduates, unveiled completely new collection for spring-summer, titled “Yes-boss!”.
Since her appearance in September last year, she has become the prestigious Mercedes Benz Fashion Week prize winner. She also made an appearance during MBFW in Budapest, with her “You talk too much” collection.

Maciej Pilat, who graduated from the Academy of Fine Arts in Lodz, Fabric and Cloth Department, also prepared totally new, spring-summer collection. He is the award-winning designer as well. He has received few prizes, including the main prize from the Rector of the Academy of Fine Arts.

Furelle, the brand which originated in Katowice, was out there with us once again. Their collections, aimed at business women, are always full of colour. This time, Izabela Jalowiecka – the primary designer of the brand, visited us with her red and cornflower blue collection. Furelle brand dresses TV celebrities like Malgorzata Rozenek, Joanna Moro, Paulina Drazba, and bloggers, such as Gitta Banko and Pola Polok.

ByCabo was our discovery of this edition! The brand has gotten 3-years of outstanding experience in clothing industry. Their collection presented in Gdynia, brought back wonderfully pleasant memories of holiday, happiness, love, and the most beautiful moments, all in romantic style.

Lallu Chic – was on our stage for the first time too. It is Polish brand which is passionate about creating headdresses – boaters, fascinators, turbans and hair bandeaus. We managed to combine Furella and Lallu Chic brands on stage. The effect was spectacular!

Third part – Haute Couture

It was difficult for us to believe that Natasha Payluchenko agreed to show her most beautiful creations. During the time which was dedicated for Natasha, we were watching the collections which had visited the biggest fashion events in the world: Monte Carlo Fashion Week and Alta Roma in Rome. Natasha is also a member of prestigious haute couture family and the favourite of Silvia Venturini Fendi. She finished Fashion Design at the Institute of Modern Knowledge in Minsk. Since last year, she divides most of her work time between her atelier, where along with the team, she creates haute couture collections, and the Limassol in Cyprus, where she has opened prestigious boutique in the most glamorous part of town.

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